It turns out that the same social media platform that your college student uses to upload images of himself getting wasted is also the most popular platform for networking. Facebook is operated by 92 percent of marketers polled, and the multi-faceted network gives artists a lot of options in terms of how they use it. And, create a Facebook page for yourself that you can use to promote your work and business exclusively, and then promote that page through your page if you wish. You’ll want a page dedicated entirely to your job and business. It would be best if you shared photographs of your work on your Facebook profile. Not only can you utilize these pictures to pique visitors’ curiosity, but you can also use the description area to direct them to a page on your website where they may purchase that particular piece of art. There’s nothing wrong with making it simple for interested parties to make a purchase; it’s just smart business.
Even though the medium that is about to make your paper resume obsolete doesn’t appear to lend itself to individuals trying to advertise their business, it is still the third-most-popular social media platform among marketers, and it’s easy to understand why. LinkedIn has made a determined effort to get users to return regularly by introducing groups, possible jobs, and a news feed where you can read updates about individuals as well as intriguing news and articles from around the web. There are marketing possibilities whenever you can achieve that much daily engagement on a social media network.
As far as possible, make sure your profile is comprehensive. LinkedIn is your digital résumé, so make sure the information you’re providing is current, complete, and correct. Even if people don’t know you on LinkedIn, they’ll be able to see how talented and devoted you are if your profile is detailed. You should feel free to advertise your work, public appearances, and exhibitions or events on your LinkedIn news feed. LinkedIn’s newsfeed provides comparable functionality but half the background noise, ensuring that your postings are seen and not lost in the stream. Recognize that LinkedIn is in a class by itself when it comes to building connections and using it. Join communities of like-minded artists, and don’t be hesitant to reach out to individuals you believe can help you improve as an artist. While some relationships may be shallow, and the e-mails can be bothersome, creating a few contacts and getting your name out there is well worth the effort.
If blogs are the old guard of social media channels, then YouTube and other social video platforms are the future frontiers of social media marketing. According to the research, 76 percent of marketers want to increase their usage of video marketing shortly, which makes sense given the site’s projected monthly traffic of 161 million users. However, because there will be greater competition for users’ time and attention due to more YouTube marketing, you will need to discover strategies to stand out. You’ll need exciting videos if you want to use YouTube to promote your brand or business. Create a film where you answer questions about your work, a pseudo-documentary about your creative process, or a visually appealing tale about your artwork. People will respond to video storytelling, and they will connect with you and your business as they watch.
Because YouTube sites and channels all seem so similar, it’s critical to distinguish yours. Customize your backdrop, select a color scheme, utilize a favorite work of art as your background, or create a playlist of all of your most popular videos for a more branded experience. This will not only increase your YouTube page’s exposure, but it will also make it more memorable. Make a series to keep people interested and wanting more. Make it straightforward; otherwise, it will drain all of your creative energy. Create a few guidelines for your craft or a “week in the life” series of films. A series will give devoted viewers something to look forward to, and it may help you generate buzz in a competitive sector.
While Facebook is the social media channel of choice for marketing professionals, Twitter is not far behind, especially among experienced marketers who believe the site’s dynamic capacity to connect with individual consumers is critical to establishing traffic and clients. Because there is such a narrow line between appropriate advertising and spamming nuisances, Twitter is also one of the more challenging social media networks to promote successfully. You should keep the site active at all times. You can’t expect your tweets to drive traffic if you only send them once a week. Your Twitter marketing and networking will grow more effective the more possibilities you have to interact with potential fans, customers, or other artists.
And also, Twitter isn’t just a platform where you can spit your ideas into the void of the Internet. Make your Twitter account about more than simply your ideas, and try to be a good Twitter citizen. It may not increase your traffic, but it will let other artists know that you are someone with whom they can connect and work. Do not use your Twitter account to spam your followers with self-promotional messages. It’s OK to tweet about a piece of artwork you’re pleased with more than once each day for a few days, but be sure to include other topics as well. You don’t want people to believe you’re treating them like dumb tourists; instead, you want them to have a deeper connection to you and your work.
It may seem ironic to refer to blogs as the “old guard” of social media platforms, yet that is precisely what they are. However, while new social media platforms appear to be launched every month, blogs have remained relevant due to their utility in marketing a business or a person. And, in the sense that you have more space to describe who you are and what you do with a blog, yet that much space may be harmful if it isn’t used correctly. Blogs enable you to convey a tale about yourself by allowing for more extraordinary long-form writing. Create a new tab and write a 500-word biography. Include photographs to help readers identify with you as a person, which is crucial to connect with your work.
Use blog entries to educate readers about the creative process from beginning to end. And, write about how you came up with the idea, how you overcame hurdles, and what you thought of the completed result. This helps readers to follow up and truly connect with a piece of writing. Collaborate with other artists in the space. Invite them to contribute a guest post; use a post to hold a round-table discussion with other artists to explore relevant subjects, or create a podcast and talk with other artists. Not only will this enhance the readability of your blog, but it will also allow you to network and cooperate with other artists that share your interests.